Build cross-functional alignment. Develop a “big picture” understanding. Practice strategic decision-making.
First developed in 1978, Celemi Decision Base™ is the original business simulation. Updated to reflect today’s market demands, in this simulation teams manage their own capital-intensive companies, establish and execute a strategy, and compete for customers in a rapidly changing marketplace.
Competing teams assume the leadership of a company, grow with scarce resources, battle for market leadership, and strive to improve profitability—in good times and bad. Participants lead critical functions such as finance, production, marketing, and corporate intelligence. It’s a customizable and dynamic challenge of analysis, strategy, execution, and navigation to make the right investments at the right time.
Managers, Senior Leaders, Supervisors, Sales Professionals, and Key Individual Contributors
How many tme?
2-3 days, corresponding to 10 years of fictional operation.
How many people?
12-30 per facilitator. Participants are divided into 3 – 6 teams. Larger groups can be accommodated with additional facilitation support.
You can play Celemi Decision Base in English, Portuguese or Spanish with SkilLab.
Strategic planning, operational execution, business acumen, analytical thinking, critical thinking, decision-making
Invest now or later?
Pursue all markets or just a few?
Leverage debt or earn it first?
Develop new products or maintain existing ones?
Be a market leader or an early follower?
Which markets to enter and when?
Market Share & Competition
Profitability & Cash Flow
"You know the program is effective when people from manufacturing, sales, and marketing become sensitive to each other’s needs and understand how the other operation works.”
“I better understand my personal impact on financial results and hope to find ways to make things better… I hope everyone takes this. It’s good material for developing increased understanding of financial terms and interactions in the business environment.”