• Celemi Decision Base

    Pulling in the same Direction

  • Build cross-functional alignment. Develop a “big picture” understanding. Practice strategic decision-making.

    First developed in 1978, Celemi Decision Base™ is the original business simulation. Updated to reflect today’s market demands, in this simulation teams manage their own capital-intensive companies, establish and execute a strategy, and compete for customers in a rapidly changing marketplace.

     

    Competing teams assume the leadership of a company, grow with scarce resources, battle for market leadership, and strive to improve profitability—in good times and bad. Participants lead critical functions such as finance, production, marketing, and corporate intelligence. It’s a customizable and dynamic challenge of analysis, strategy, execution, and navigation to make the right investments at the right time.

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    Target Public

    Whom?

    Managers, Senior Leaders, Supervisors, Sales Professionals, and Key Individual Contributors

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    Duration

    How many tme?

    2-3 days, corresponding to 10 years of fictional operation.

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    Participants

    How many people?

    12-30 per facilitator. Participants are divided into 3 – 6 teams. Larger groups can be accommodated with additional facilitation support.

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    Idioms

    Wich language?

    You can play Celemi Decision Base in English, Portuguese or Spanish with SkilLab.

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    Themes

    Key concepts

    Strategic planning, operational execution, business acumen, analytical thinking, critical thinking, decision-making

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    Decision-making is a crucial business skill. Typical decisions that participants will face:

    • Invest now or later?

    • Pursue all markets or just a few?

    • Leverage debt or earn it first?

    • Develop new products or maintain existing ones?

    • Be a market leader or an early follower?

    • Which markets to enter and when?

  • Market Share & Competition

    Strategic Planning

    & Execution

    Profitability & Cash Flow

    Business Acumen

    Critical Thinking

    Decision Making

  • "You know the program is effective when people from manufacturing, sales, and marketing become sensitive to each other’s needs and understand how the other operation works.”

    Manager, 3M

    “I better understand my personal impact on financial results and hope to find ways to make things better… I hope everyone takes this. It’s good material for developing increased understanding of financial terms and interactions in the business environment.”

    Participant, HP

      Find out more about our
    clients experiences of
    Celemi Decision Base™

     

  • Want to hear more?

    Contact us, we´ll be happy to explain more in a meeting, phone call or email, whatever suits you best.

     

    Avenida Conselheiro Rodrigues Alves 727 - 92
    04014-012 Vila Mariana
    São Paulo/SP
    Apenas Horário Marcado
    +55 (11) 9.8070-6670
    +55 (11) 9.8070-6670
    play@skillab.co
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